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Video Recording

Cord Blood

AM25-SN-33-L - CBC: Evidence Based Communication in Cord Blood Donation and Banking

Sunday, October 26, 2025
5:00 PM - 6:00 PM  PT
Room: SDCC 32
CE: 0 CME (AMA Physician Credit) / 1 CE (Non-Physician Credit)
CABP Eligible

    Program Chair(s)

  • Kate Falcon Girard, RN MSN (she/her/hers)

    Director of Clinical Market Development
    ViaCord from Revvity
    Waltham, Massachusetts

    Disclosure(s): Revvity: Full-time/Part-time Employee or Owner (Ongoing)

    Handouts

    • Speaker(s)

  • Haywood Brown, MD (he/him/his)

    Emeritus Professor and Chair of Obstetrics and Gynecology Chief Medical Officer Billion to One
    Duke University
    Tampa, Florida

    Disclosure(s): Billion to One Unity: Full-time/Part-time Employee or Owner (Ongoing)

    Handouts

    • Panelist(s)

  • Lauren Isley, MS, CGC (she/her/hers)

    Senior Clinical Science Specialist, Stem Cell
    CBR/CooperSurgical
    Arvada, Colorado

    Disclosure(s): CooperSurgical, Inc: Full-time/Part-time Employee or Owner (Ongoing)

    • Speaker(s)

  • Joanne Kurtzberg, MD

    Jerome Harris Distinguished Professor of Pediatrics Professor of Pathology Director, Marcus Center for Cellular Cures Director, Carolinas Cord Blood Bank Co-Director, Stem Cell Transplant Laboratory President, Cord Blood Association
    Duke University
    Durham, North Carolina

    Disclosure information not submitted.

Raising the awareness of families and doctors by balancing effective marketing techniques with robust scientific evidence is an area of opportunity to achieve sustainable long-term growth in our sector.  This session seeks to engage representatives from various specialties that are involved in educating on CB to share current practices and perspectives.  Through identifying best practices and industry pitfalls we can look to use the strongest evidence to communicate the true value of cord blood banking.

Learning Objectives:

  • Identifying the evidence that brings the most value: The Obstetrician and pediatricians' position
  • Leveraging real world evidence derived from Cord Blood Banking: Delayed Clamping, Clinical use.
  • Investigate the topic from multiple perspectives.  Panel: OB/collection, CB Bank, Physician using CB clinically