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AM25-SN-33-L - CBC: Evidence Based Communication in Cord Blood Donation and Banking

Sunday, October 26, 2025
5:00 PM - 6:00 PM  PT
Location: 32

    Program Chair(s)

  • KG

    Kate Girard

    Disclosure information not submitted.

    • Speaker(s)

  • Haywood Brown, MD (he/him/his)

    Emeritus Professor and Chair of Obstetrics and Gynecology Chief Medical Officer Billion to One
    Duke University
    Tampa, Florida

    Disclosure(s): No relevant disclosure to display

Raising the awareness of families and doctors by balancing effective marketing techniques with robust scientific evidence has also been an area of opportunity to achieve sustainable long-term growth in our sector.

Learning Objectives:

  • Decision making process: Marketing vs Ethics.
  • The ob/gyn's and pediatricians' position.
  • Promoting usage via cord blood directed programs.